I'm Bashitha Chamodya

Master the basics of digital marketing with our free Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business.

Digital Marketing is any kind of marketing that happens on a digital platform. Whether it’s on your website, your social media, or through email, it’s digital marketing. On the other hand, Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It’s a way to market (usually using digital marketing tactics) that draws in qualified leads, rather than blasting a message out to a mass audience. The Digital Marketing Certification Course will teach you how to become an effective digital marketer with an inbound-first mindset.

Digital Marketing is any kind of marketing that happens on a digital platform. Whether it’s on your website, your social media, or through email, it’s digital marketing. On the other hand, Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It’s a way to market (usually using digital marketing tactics) that draws in qualified leads, rather than blasting a message out to a mass audience. The Digital Marketing Certification Course will teach you how to become an effective digital marketer with an inbound-first mindset.